Introduction

Welcome to a new edition of the KodaDot Weekly Roundup! This week we explore major brands collaborating on exclusive NFT drops, museums integrating AI artworks, fashion houses venturing into web3 experiences, and the minting out of KodaDot's first generative art collection.

From luxury automakers to iconic museums, traditional institutions are increasingly embracing digital frontiers. Meanwhile, leading web3 platforms like KodaDot continue to push innovations like algorithmic art forward.

Let's dive into the headlines 👇🏼

Bugatti x Adidas Generative Art Competition

Luxury automaker Bugatti has collaborated with Adidas to create a rare, limited edition football boot called the adidas X Crazyfast Bugatti. Only 99 pairs will be produced featuring Bugatti's signature blue accents and design details inspired by the brand's iconic hypercars. The boots will be auctioned on Adidas' web3 platform from November 8-11 and come with both physical boots and a complementary digital shoebox NFT. The creation of the boots represents a fusion of Bugatti's engineering excellence and dedication to performance with Adidas' innovation in footwear technology and style. Learn more.

Museum of Modern Art Acquires AI-Generated Artwork

The Museum of Modern Art (MoMA) in New York has acquired its first ever AI-generated artwork - "Unsupervised—Machine Hallucinations" by digital artist Refik Anadol. The generative piece utilizes AI to create constantly shifting audiovisuals inspired by 200 years of art from MoMA's archives. Its acquisition represents a milestone for the museum as it pushes to embrace digital art, NFTs, and blockchain technology more broadly in its collection and programs going forward. However, the work has also sparked debates around AI's role in art creation. The acquisition comes alongside MoMA's NFT art project and another AI artwork purchase as part of its technology integration efforts. Learn more .

Maison Margiela Ventures Into Web3 With Gamified Soulbound Token Mint

Luxury fashion house Maison Margiela announced the launch of its first Web3 experience - a gamified minting platform for soulbound tokens representing the brand's iconic numbered labels. Players compete in a high-stakes challenge to collect a full set of 24 non-transferable tokens, from 0 to 23, racing against the clock as it resets with each successful mint. The fast-paced event runs for several weeks, concluding when the first 100 participants mint the full collection or when Maison Margiela decides to end it. This experimental approach marks the storied French brand's inaugural foray into web3, hinting at more innovations to come. Learn more.

KodaDot’s First Generative Drop “Chained” Minted Out In Record Time

KodaDot’s first generative art collection "Chained" minted out all 100 pieces in record time, now with a 2 KSM floor. Crafted with P5.js, it was first launched on Kusama for testing before bringing it to Polkadot soon. This quick sellout shows the demand for algorithmic art on KodaDot. With more procedural collections coming, the future looks creative!👾 Learn more.

Conclusion

Maison Margiela's experimental gamified mint provides an intriguing first glimpse into the iconic brand's vision for web3 engagement. By tying soulbound tokens directly to its signature design elements, and creating a competitive, time-sensitive challenge, Margiela is innovating beyond traditional NFT drops.

While the wider applications of this project remain veiled for now, it's evident that more immersive brand experiences leveraging blockchain technology are on the horizon. As luxury brands increasingly embrace new digital frontiers like web3, the Maison is staking an early claim as a pioneering innovator bridging physical fashion and metaverse possibilities.

The KodaDot Team